The new footwear designer and retailer Naked Boot and Shoe Company has opened its first store in the Old Orchard district of Webster Groves.

The company, which specializes in leather boots and shoes for women and men, is launching its own brand of Naked Boot and Shoe fine leather footwear.

Co-owner Jim Ferguson has been sourcing leather for the shoe industry for many years and has partnered with KTM Leather, one of the best tanneries in the world, to help create the brand.

"Because of our partnership with KTM Leather, we own and control our entire supply chain," said co-owner Bob Weber. "Without the middle man, we are able to pass our cost savings directly back to the customer.

"We work every day to rejuvenate the leather industry," he added. "We own every step of the creation process, so we can ensure our products are handcrafted in environmentally sustainable natural processes."

Naked Boot's women's line designer Kelly Weber, Bob Weber's niece, is a senior fashion design major at University of Missouri. She is getting rave reviews on her first line of styles. The sales staff includes Audriana Viglaski, Amy Kwentus and Charlotte Ferguson, daughter of Jim Ferguson.

"Our mission is to develop your favorite styles with care and quickness, so you always receive an affordable price for a truly unique feeling in your soles," the partners said.

The owners are getting positive reviews from their first customers on the quality and comfort of their styles and the store.

"The store is warm and welcoming," said customer Cathryn Criddle Shaw. "It encourages you to sit down and have a conversation, which I did.

"The staff is passionate about the quality of their product," she added. "I've worn my new green boots for two weeks, and they are my go-to boots when I will be on my feet most of the day."

Naked Boot and Shoe Company

8157 Big Bend Blvd. • Webster Groves • 314-395-6521

www.nakedbootandshoe.com