Red LaMore Body Co. Marks 80 Years
The Red LaMore Body Co. has been family-owned and operated since 1938.
August 31, 2018
Red LaMore Body Co., 79 N. Gore Ave. in Webster Groves, is marking 80 years as a family-owned business.
Red LaMore and his wife, Esther, opened the body shop on July 13, 1938. Today the couple's grandson, Brad, and his wife, Margie, operate the business. In 1958, Red and Esther's son, Bob, began working at the body shop following college graduation and a stint in the army. He is now retired.
The distinctive Red LaMore building took two years to build. It features a lamella vaulted roof similar to that of the former St. Louis Arena.
Margie LaMore describes Webster Groves as a "wonderful place for a family business.
"Our name is on the building, and we take pride in satisfying our customers," she said.